Project information
Role: Senior Art Director & Designer
Key deliverables: Brand Identity | Brand Guidelines | Collateral
Summary: Watermark develops innovative educational technologies that help colleges and universities spend less time collecting data and more time learning from it. Following the merger of Taskstream, Tk20, and LiveText—three leaders in educational software—we created a cohesive, purpose-driven brand experience that unifies their vision. Our work enabled Watermark to launch a brand that empowers better learning across the U.S. and beyond.