Jonathan Herrera is a Creative Design Director known for blending strategy with artistry to shape powerful brands and digital experiences.
With over a decade in the field, Jonathan has crafted impactful, story-driven work across industries such as technology, biotech, entertainment & media, luxury goods, wellness, beauty, and more. With experience ranging from Wall Street Journal to Broadway marketing at RPM and comprehensive campaigns with Rapp - Omnicom, he brings a versatile skill set across branding, advertising, UX, web design, and marketing, all adaptable to the unique needs of diverse industries, clients, brands, and agency settings.
Currently, he is a Design Director at Brandpie, working alongside cross-functional colleagues and partners to lead the development and execution of brand strategies, visual systems, and digital experiences. His role enables him to manage a multidisciplinary team of specialists while blending strategic insight with bold creative, guiding projects from concept through execution to deliver resonant communications and experiences that align with business goals. This approach creates high-impact results that elevate each brand's journey.
Outside of work, Jonathan finds inspiration exploring New York with his Dalmatian, recharging in the city he calls home, and continuously drawing from its vibrant energy. He’s passionate about creating work with purpose, championing sustainable efforts that make a meaningful impact.
Awards and mentions
2021 - Gold Award - Best brand evolution Transform awards - Client: Americorps
2020 - Gold award - Best visual identity in sports, travel and Leisure Transform awards - Client: Monumental Sports & Entertainment
2019 - Brand identity review By BrandNew - Client AmeriCorps
2019 - Brand identity review By BrandNew - Client: Los Angeles Chamber Orchestra (LACO)
2019 - Gold award - Best brand Architecture Transform awards - Client: Bakertilly
2018 - Gold award - Best visual Identity in technology and media Transform awards - Client: Watermark
2016 - Design rising star at Onnicom - Rapp