Project information
Role: Art Director & Designer
Key deliverables: Brand identity / Visual Identity / Web-redesign / Marketing templates/ Event materials / Anthem Film
AmeriCorps, the largest supporter of service and volunteerism in the U.S., needed a unified brand to reflect its national impact. A contemporary visual identity brought several sub-brands under one cohesive parent brand, with a new logo symbolizing service through the iconic “A” and flag motif. The brand relaunch included a new website, anthem film, and marketing assets, ensuring a clear and consistent story that elevated AmeriCorps' mission of strengthening communities across the country.