Project information
Role: Creative Director
Key Deliverables: Brand identity / Product Development / Packaging Design / Marketing Templates / Digital & Print Collateral / Art Direction
Salentos is an artisanal fragrance line that transports the essence of Colombia's enchanting highlands to a global audience. Inspired by the lush landscapes and cultural richness of regions like Salento—known for its towering wax palms, mist-covered mountains, and vibrant flora—each fragrance in the Salentos collection captures a distinct sense of place. The brand identity reflects a blend of natural elegance and sophistication, with packaging and visual elements that evoke the raw beauty and timeless allure of Colombia’s heartland. From branding and packaging to digital and print collateral, Salentos offers an immersive experience that embodies the spirit of Colombia’s most captivating regions, allowing every scent to tell a unique story.
