Project information
Role: Senior Art Director & Designer
Key deliverables: Brand Refresh | Web Design | Marketing materials
Summary: To elevate Monumental Sports & Entertainment's brand positioning and visual identity, we designed a new website and launched a comprehensive media campaign under the theme 'Raise the Game. Be Monumental.' The website presents Monumental's full story with a clean UX highlighting their innovative nature. Utilizing 'Dynamic Dart' and 'Rising Frame' graphics, we created visual impact and directed user attention to key headlines. Additionally, augmented information layers were incorporated to communicate the rich data Monumental leverages to enhance experiences for fans, players, and partners. This design-driven approach ensured Monumental's commitment to innovation and community impact was both visually compelling and clearly communicated, reinforcing its brand identity without altering the logo.
