Project information
Role: Art Director & Designer
Key deliverables: Brand identity concepts / Web-redesign Direction/ Marketing templates
The brand identity for Jagged Little Pill, a Broadway musical inspired by Alanis Morissette’s iconic album, was crafted to evoke the emotional depth of the show—joy, rage, love, and catharsis. Through bold, dynamic colors and jagged cutout graphics, the identity visually captured the raw energy and spirit of the production. The design came to life in ways that resonated deeply with audiences, contributing to the musical’s Grammy win for Best Musical Theater Album and 15 Tony Award nominations.