Project information
Role: Associate Creative Director & Designer
Key deliverables: Brand identity / Visual Identity / Web-redesign / Showroom design / Marketing templates/ Event materials.
Summary:
The redesign of Amyris' visual identity reflects their evolution from a biofuels company to a biotech leader focused on creating sustainable, premium ingredients for healthcare, fragrances, and cosmetics. Their purpose was redefined as “Make good. No compromise,” guiding both their business strategy and brand presence. A refreshed logo and bold use of violet clearly communicated this transformation, while the rebrand was seamlessly integrated across their website, signage, event materials, and more, positioning Amyris as a pioneer in biotechnology, sustainability, and innovation.
